Brands

Twingo's Building Brand Recall

I hope I can be forgiven for having no idea that the Renault Twingo even exists. Apparantly it's been around since 1992! So why mention in now, some 18 years later?

Controversy over Cadbury's Takeover

It's easy to understand the reluctance by the family to let go of a 186 year old heritage. Even easier to understand the feeling of the some 4,500 employees who are threatened with redundancy.