I hope I can be forgiven for having no idea that the Renault Twingo even exists. Apparantly it's been around since 1992! So why mention in now, some 18 years later?
If you've been watching ITV recently you may have seen Renault's latest round of adverts. Are they working? Well I'm never going to buy one but if you say the word Twingo to me I can tell you what it is and who makes. Brand recall in 2 short adverts.
It's the humour based around what are seen as embarrassing social situations that makes them so memorable. Have a look for yourself and leave a comment.